5 Characteristics of a great website

By mcvanrensburg  | 

 November 29th, 2011 | 

What makes a website great? What are the ingredients needed to make sure your website stands out above the rest? If you are serious about your online image and business, then there are a few ingredients you must make sure your website consists of if you are going to compete effectively in the online world.


1.) Simple and Professional Design


For your website to be noticed it has to have aesthetic appeal to it. The layout has to be attractive, keeps users interested and make sure the content is easily readable and accessible as possible, without overwhelming them. A good, clean, simple design, with the necessary cosmetics touches goes a long way in making sure your online image is portrayed in a professional way, as well as luring users back for a return to your website.


2.) User Friendliness


Nothing can turn a user off more than content that is not well structured, that is difficult to read due to small font size or colour use, navigation that is hard to find or even broken, or overwhelming overall nature of the website. Everything on your website needs to be structured in a way that has the user in mind, and to make sure his or her experience on your website is a pleasant one, and not a nightmare.  All content should be easy to find, links should be clear, and pages should be organized in a way that makes sense to the user or your target audience.  Nothing can be such a big killer as poor user friendliness on a website.


3.) Speed and Load Times


This is one of the biggest reasons I hate flash websites (luckily google hates them as well). I can’t even count the number of times I have closed a website, before I have read one word of the content, just because it takes ages to loads. Flash websites are of course a big culprit here, but there are thousands of websites out there that are not properly optimized and especially in a country like South Africa, where we find ourselves not even in the list of top 100 internet speeds, it is extremely important not to lose possible customers, due to the fact that your website takes ages to load.


4.) Reach your target audience


Who is your target audience? How will my website benefit them? Do you want to sell a product or service? Do you want people to read your blog? Content should be structured so that you immediately grab your target audience and make them want to do, what you want them to do. Written content should appeal to their wants and needs. Tell them how you can benefit them and why they should choose you! Make them take action on your website by having a big call to action button or form so they can contact you or buy your product, with the least amount of hassle.


5. ) Content Content Content


Nothing is more important. The more original fresh, content you have on your website, the better. Firstly the more content you have, the better chance you stand for competing in search engines. Search engines just loves websites with good content. Secondly, the more well written, original and appealing content your website has, the bigger chance you will have to attract more people to your site as well as keeping them there, and making them come back for more. This is why I highly recommend dynamic websites, because they give you the opportunity to keep adding content to your website and on the web, content is king!


Be Sociable, Share!

    Leave a Comment